The Secret Of Counterintuitive Marketing
Counterintuitive Marketing is a concept which is devised by Seth Godin, and it is all about marketing your products at an unusual angle, which customers don’t even see as marketing angle, but it is marketing. For example: Instead of telling everyone how awesome your product is, you should tell everyone how poor your product is and how much better it is than other products. See, you are marketing your product as the best among all. Using hashtags and keywords in social networks is one of the best examples of counterintuitive marketing in real life. The online marketer Robert W. Bly. puts Counterintuitive Marketing as a marketing approach that is the opposite of what’s commonly taught in schools and other marketing programs.
