From the dawn of the Internet in the world war period to this day, we can see that the internet is constantly changing. Everyday we can see lot’s of new things emerging in the world of the internet. From the era where only text was used on the internet to the place where games were played to the place where meta verse exists. The Internet has grown a lot. I was also fully not aware of when the naming convention started for the version of the internet from Web 1.0 to Web 3.0. There are lots of talks and debates going on about Web 3.0, its future, its use cases and all the good and bad things that Web 3.0 can bring in our lives and change the way we use the internet.
As Web 1.0 was driven by Text and Read-Only-Web versions of websites. When Web 2.0 dawned the interactivity between Human Users and Websites was added. People started to produce and share the content in the Web 2.0 era. And hence User Generated content dominated most of the Web 2.0 age. We saw the rise of Platforms like Facebook, Instagram, Google, TikTok, Gaming Websites, Ecommerce Websites, etc. where humans and web interacted with each other.
Now the age of Web 3.0 is here, Lets understand what Web 3.0 is and How it affects the Future of SEO.
What is Web 3.0?
Web 3.0 is the disruptive technology and upgraded version from web 2.0. Web 3.0 is built on the essential ideals of decentralization, openness, and enhanced user usefulness. Web 3.0, sometimes referred to as Web 3, is the next step in the evolution of the internet.
We can also say the Intelligent version of the website. We can see it’s a new kind of internet which accurately translates what the users type and says. Whether by text, speech, or other media, the content you consume is more tailored than ever before. You are about to enter a new phase in the evolution of the Internet. It’s known as Web 3.0.
The three core of Web 3.0 are:-
Open Source: It will be built upon the Open Source platforms and Source Codes will be freely available.
Trustless: Everyone will use Zero Trust, and network protection will reach the edge.
Distributed : Interaction between devices, users, and services will be available without the consent of a centralized authority.
Users will be able to communicate directly with one another using blockchain technology in the future generation of the internet. Users will communicate by joining a Decentralized Autonomous Organization (DAO), a group run and controlled by its members.
Tim Berners-Lee, the creator of the WWW or World Wide Web, originally referred to Web 3.0 as the Semantic Web, envisioning an intelligent, self-sufficient, and open Internet that used AI and machine learning to act as a “global brain” and analyze content conceptually and contextually.
This idealized version did not work out because of technological limits, such as how expensive and difficult it is to translate human language into machine readable language.
Traits of Web 3.0
- The semantic web is an online technology advancement that allows individuals to create, share, and connect content through search and analysis. It focuses on word understanding rather than statistics and keywords.
- It shows how the Internet of Things links different devices and apps (IoT). This technique is made feasible by semantic metadata, which enables the optimal use of all accessible data. Furthermore, without a computer or other smart device, anybody may access the internet from anywhere at any time.
- Machine learning and artificial intelligence are employed. The end outcome is the construction of Web 3.0, which will become smarter and more responsive to user requests. When these concepts are combined with Natural Language Processing (NLP), the end result is a computer that employs NLP.
- Three-dimensional graphics are employed. This is already being seen in e-commerce, virtual tours, and computer gaming.
- It facilitates involvement without obtaining permission from a ruling authority. It is done without permission.
- It allows users to engage in public or private without exposing them to risks via a third party, resulting in “trustless” data.
What Is Web 2.0?
If Web 1.0 consisted of a small number of people generating content for a larger audience, Web 2.0 consists of many people producing even more content for a larger audience. Web 2.0 emphasizes involvement and contribution more than Web 1.0 did reading.
The key emphasis of this Internet form are User-Generated Content (UGC), usability, engagement, and better communication with other systems and devices. The user’s experience is everything on Web 2.0. As a result, this Web form was tasked with creating social media, partnerships, and communities. As a result, in today’s globe, Web 2.0 is recognized as the main mode of web interaction for the vast majority of users.
Traits of Web 2.0
- It promotes self-use and enables various types of engagement such as podcasting, social media, tagging, blogging, commenting, RSS curation, social networking, and online content voting.
- It provides free information sorting, allowing users to obtain and categorize data in bulk.
- It makes advantage of application programming interfaces that have been created (API)
- It has dynamic material that responds to human interaction.
- It employs developed information; it is employed by society as a whole, rather than simply specialized communities.
Web 3.0 and SEO
Search Engine Optimization(SEO) is the marketing technique and science to rank your content in any search engine platform. It’s the collection of Web 1.0, Web 2.0 and Web 3.0 and any future upgrades to it. We know Search Engine giants like Google are dynamically changing their algorithms to give the users best possible results on what users are searching for.
Some believe Web 3.0 will be remembered as the official cause of SEO’s demise, although this is unlikely. While NFTs, metaverses, and the crypto-craze are getting a lot of attention online, they are not the heart of web 3.0. These are just a few of the many applications of blockchain technology.
Ultimately, the internet will remain a place where knowledge reigns supreme. SEO will continue to exist as long as search engines exist and consumers need information online.
Many SEO experts and specialists fear that Web 3.0 will kill the SEO Industry! But Why? Even John Muller from Google has stated that it won’t have any effect on the way we do SEO. SEO is the practice of ranking the contents and whether it was Web 1.0 or Web 2.0 or Web 3.0, Content has always and will remain the King. Therefore, as long as any version of the internet or website remains, there will always be the practice to rank your content in search engines. So the Web 3.0 killing the SEO industry is just a simple hoax.
SEO from its dawn has always been about serving the best of the best contents to its user whether it used to be in a text format in Web 1.0, video and UGC content format in Web 2.0 and NFTs and Blockchain format in Web 3.0. It’s all about the content you produce and rank them in search engines. These new adjustments are unusual, but they have the potential to improve how consumers and companies engage with search.
We will uncover new techniques to optimize for everything the internet throws at us as our expertise of this difficult issue grows. Web 3.0 is still a few years away, but businesses must prepare and understand how it will affect their operations.