Organic vs Paid Search – Which One is Best for Your Business?Many small and medium businesses are still confused as to which search engine optimization (SEO) type is better, paid or organic search. Most of them think that the organic search is the best option because it is free and the visitors are more qualified. On the other hand, they think that the paid search is only an option available to large businesses with a high budget. Well, that’s not true! Organic search and paid search can both be effective in driving traffic to your site and converting that traffic into customers. The truth is that both of them have their pros and cons. So, which one is best for your business? Tune into this podcast & figure out what’s ideal for your business.